PBR
Saint Louis

The Mason Lowe Memorial: PBR's Most Emotional Stop

The PBR Unleash The Beast series rolls through more than 25 cities a year, but the Mason Lowe Memorial in St. Louis sits in a class of its own. Renamed in 2019 after the passing of beloved Missouri bull rider Mason Lowe, the event has grown into both a championship-caliber competition and an annual tribute that brings out PBR's biggest names and most committed fans. For the 2027 edition, Enterprise Center hosts two nights of action featuring the top 30 riders in the world.

St. Louis has been a PBR fixture for more than two decades. The first Unleash The Beast event hit the city back in 2002, and the Enterprise Center (formerly Scottrade Center, formerly Kiel Center) has hosted nearly every annual stop since. The renaming in honor of Mason -- a third-generation Missouri cowboy who had ridden professionally since age 18 -- gave the event a meaning that goes well beyond standings points. Mason's family is typically present, the in-arena video tribute runs both nights, and the riders compete with a "win it for Mason" energy that fans pick up the moment they walk through the doors.

The 2027 format follows the standard Unleash The Beast blueprint. Top 30 riders in the PBR world standings draw bulls Friday and Saturday in two preliminary rounds. The leaders after those rounds advance to the championship round late Saturday night, where each remaining rider gets one final bull on a one-and-done basis. Highest two-night aggregate score wins. Expect to see the season's biggest names -- defending world champions, top-of-the-standings rookies, and the bull-of-the-year contenders that PBR fans follow all season. The bull pen for this event is consistently one of the strongest of the whole tour.

The Enterprise Center in downtown St. Louis seats around 18,000 for PBR configurations. The bowl is steeply pitched, which means almost every section gives you a clear look at the dirt. Concession options run from BBQ and beer to family-friendly snack stops. Pre-show, the Ballpark Village complex and the Stifel Theatre area are great places to grab a meal -- Bissinger's, Sugarfire, and 4 Hands Brewing are all easy walks. After the Saturday championship round, the downtown St. Louis crowd usually keeps the party going well past midnight.

If you are traveling in, the Enterprise Center sits at the corner of Clark Avenue and 14th Street in downtown St. Louis, two blocks from Busch Stadium and walking distance from most downtown hotels. Lambert International Airport is about a 20-minute drive away. MetroLink light rail stops directly at the venue, which makes it easy for fans driving in from the metro suburbs to skip downtown parking entirely.

Why PBR St. Louis sells out

St. Louis has always been one of the most rodeo-friendly major cities in the Midwest, and the combination of a great venue, a deeply loyal fan base, and the emotional weight of the Mason Lowe Memorial keeps this event near sellout every year. If you are going for the first time, get there 45 minutes early -- the pre-show production, the rider walkout, and the early-round bull list give you the best feel for the event's scale.

How to Buy PBR St. Louis Tickets

Where can I buy PBR St. Louis tickets?

Tickets may be available through the official PBR events page, the Enterprise Center box office, and Ticketmaster. Verified resale tickets for both nights are also available on BigStub, a trusted third-party marketplace with no hidden fees, a full buyer guarantee, and more than 20 years of experience. Browse the listings above for every available seat option.

When is the PBR St. Louis event?

The 2027 Mason Lowe Memorial is set for two nights at Enterprise Center in February 2027. Both nights feature top-30 PBR riders, with preliminary rounds Friday and Saturday and the championship round closing out Saturday night. Specific event times are typically 6:45 PM CT for Friday and 6:45 PM CT for Saturday -- check the official PBR schedule for the latest start times.

What should I know about Enterprise Center?

Enterprise Center sits in downtown St. Louis on Clark Avenue, about two blocks from Busch Stadium. The venue seats around 18,000 for PBR configurations and offers wide concourses, accessible seating throughout the bowl, and family-friendly concessions. MetroLink light rail stops directly at the venue and several downtown parking garages are within easy walking distance.

Are resale tickets safe to buy?

Yes. BigStub vets every seller, encrypts each transaction, and backs orders with a full buyer guarantee. The marketplace has been operating for more than two decades, holds the highest Trustpilot rating in the industry, and never adds surprise fees at checkout. If your tickets do not arrive or are not valid for entry, BigStub stands behind the purchase.

Why is the event called the Mason Lowe Memorial?

The St. Louis Unleash The Beast event was renamed in 2019 in honor of Mason Lowe, a professional bull rider from Exeter, Missouri, who passed away after sustaining injuries at a PBR Velocity Tour event in Denver. PBR dedicates the weekend to his memory every year, and the in-arena tributes are a significant part of the experience.

Can I bring kids to PBR?

Yes. PBR events are family-friendly and many parents bring younger fans. Every attendee, regardless of age, needs a ticket. The atmosphere is loud and energetic, but the action is appropriate for all ages and many sections offer popular family-pricing options.

Frequently Asked Questions

When is the 2027 PBR Mason Lowe Memorial?

The Mason Lowe Memorial returns to Enterprise Center in St. Louis for two nights in February 2027. Check the listings above for exact dates and start times.

What is the Mason Lowe Memorial?

The Mason Lowe Memorial is the annual PBR Unleash The Beast stop in St. Louis, renamed in 2019 in honor of Missouri bull rider Mason Lowe. It is a top-30-rider event featuring two preliminary rounds and a championship round, with major world-standings implications and significant prize money.

Who competes at the Mason Lowe Memorial?

The top 30 PBR riders in the world standings compete at the Mason Lowe Memorial. That typically includes defending world champions, top rookies, and the season's biggest names. The bull pen is one of the strongest of the entire Unleash The Beast tour.

How long are the rounds?

Each PBR night runs approximately three hours including pre-show production, intermissions, and the action itself. Saturday night runs slightly longer because the championship round follows the preliminary round on the same evening.

Where is Enterprise Center?

Enterprise Center is located at 1401 Clark Avenue in downtown St. Louis, Missouri, two blocks from Busch Stadium. The venue is accessible by MetroLink light rail and surrounded by downtown parking options.

How much do PBR St. Louis tickets cost?

Ticket prices vary by night, seat location, and demand. The chute-side and bull-pen-view sections command the highest prices, while upper-bowl seats are more affordable. Browse the listings above for current pricing on every available seat.

Are upper-deck seats good for PBR?

Yes. Enterprise Center has a steeply pitched bowl that gives upper-level fans a clear view of the dirt and chutes. PBR also uses a centered floor configuration, which keeps every section reasonably close to the action compared to other arena sports.

What is the dress code?

There is no formal dress code. Most fans wear jeans, boots, and cowboy hats -- it is a rodeo crowd. Comfortable clothing and closed-toe shoes are recommended.

What if I cannot attend -- can I resell?

Yes, most PBR tickets purchased through BigStub can be resold through the marketplace or another verified resale platform. Resale flexibility is one of the benefits of buying through a third-party site with built-in seller protections.

What time should I arrive?

Plan to arrive at least 45 minutes before showtime. That allows time to park, clear security, grab concessions, and catch the rider walkout. PBR's pre-show production is part of the experience and worth catching from the start.

Is parking available near Enterprise Center?

Yes. Several large garages and lots surround the arena, including the Stadium East garage, the Stadium West garage, and various pay lots within a few blocks. MetroLink is also a popular option for fans who want to skip parking altogether.

What concessions are available?

Enterprise Center offers a full range of concessions including local BBQ favorites, beer, soft drinks, kid-friendly snacks, and themed PBR menu items during event weekends. The concourses are wide enough to handle the crowd flow during intermissions.